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May 15, 2006
More Advertising
Today advertising in America is BIG BUSINESS. Let's face it, entertainment is one of the saving graces for our economy. So as much as people criticize the smog filled city of LA with all the hyped up stars residing in the hills; movies, advertising and entertainment is still a constant income in which the country can count on.
Advertising is asking us to become even more engaged today than ever before. Cell phones are the new device for tracking demographics and local interests. So when you go to the movies be warned, you may be asked to rate the advertisements you have viewed via your cell phone. CinemaTech has more
The text messages will ask cellphone users about specific products, brands and services that appeared during the theater visit, perhaps in an ad before the movie or in a product placement. Or, the studios could use the technology to get an instant reading on the response to blockbuster films on opening weekends.
Nielsen wants to use text messaging, because of the instant feedback it produces, long before the moviegoer goes home and is influenced by other marketing messages.
Personally I want to remain as anonymous as possible. I try not "absorb" advertising but I wonder how much become an unconscious / subconscious inclination towards purchasing, the more we are subjected to it. I don't want to tell advertisers what they are doing right or wrong, that's their job and I don't want to be a guinea pig in their plans to sell, Sell< SELL! (someone's cynical today)??!!!!
Advertising Ratings on Cell Phone,
Posted by Sophie at May 15, 2006 01:37 PM
Comments
If you want to know what Gen Y is really up to, check out Gen Digital (http://gendigital.typepad.com)
Posted by: Courtney at May 16, 2006 04:09 PM
I am starting to miss Brian...
Posted by: denisdekat at May 16, 2006 04:32 PM
In my opinion, Advertising is perfect for many people in the U.S.
Posted by: Benjamin at May 16, 2006 04:40 PM
This site is starting to look abandonded. Double posts for weeks looks pretty poor (unkept)...
Posted by: denisdekat at May 31, 2006 04:52 PM
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