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May 15, 2006
More Advertising
Today advertising in America is BIG BUSINESS. Let's face it, entertainment is one of the saving graces for our economy. So as much as people criticize the smog filled city of LA with all the hyped up stars residing in the hills; movies, advertising and entertainment is still a constant income in which the country can count on.
Advertising is asking us to become even more engaged today than ever before. Cell phones are the new device for tracking demographics and local interests. So when you go to the movies be warned, you may be asked to rate the advertisements you have viewed via your cell phone. CinemaTech has more
The text messages will ask cellphone users about specific products, brands and services that appeared during the theater visit, perhaps in an ad before the movie or in a product placement. Or, the studios could use the technology to get an instant reading on the response to blockbuster films on opening weekends.
Nielsen wants to use text messaging, because of the instant feedback it produces, long before the moviegoer goes home and is influenced by other marketing messages.
Personally I want to remain as anonymous as possible. I try not "absorb" advertising but I wonder how much become an unconscious / subconscious inclination towards purchasing, the more we are subjected to it. I don't want to tell advertisers what they are doing right or wrong, that's their job and I don't want to be a guinea pig in their plans to sell, Sell< SELL! (someone's cynical today)??!!!!
Advertising Ratings on Cell Phone
Posted by Sophie at May 15, 2006 01:37 PM
Comments
Advertising is only getting bigger and bigger. Nearly every website utilizes it now. Plus if you look at countries with cramped populations, advertising is EVERYWHERE. Rather scary where we're headed.
Posted by: Milo at May 16, 2006 10:55 AM
Advertising has become ridiculously invasive. You can't avoid it anymore, no matter how hard you try. Wouldn't it be nice if we put some limits on it?
Posted by: NotPhil at July 24, 2006 05:56 PM
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